What Is Answer Engine Optimization and Why Do Brands Need It? Answer Engine Optimization (AEO) is the practice of optimizing digital content to be selected, cited, and referenced by AI-powered answer engines like ChatGPT, Perplexity, Claude, and Google’s AI Overviews. Unlike traditional SEO that focuses on ranking in search results, AEO ensures brands appear directly…
What Is the Search Optimization Landscape in 2025? In 2025, the world of search optimization has evolved into a complex system where traditional search engines exist alongside AI-powered answer platforms and generative AI systems. Brands now face competition for visibility across three distinct yet interconnected channels: The Evolution of SEO The The evolution of SEO…
